Cracker Barrel and The Democrats Chose To Cater To The Affluent Niche...And Failed

They aren’t thinking about you anymore. You’re not of their ilk.

The marketing shift made by Cracker Barrel was motivated by the same reason the Democratic Party wanted to change their voter base target.

Both wanted to cater to a more affluent audience and were willing to gamble losing their traditionally working-class base for this gain.